Connect search are recruiting a Marketing Director for a food retail company. As Marketing Director you will directly impact the results of this dynamic and forward-thinking company, the ideal applicant will have food retail experience. You should have in-depth experience and a passion for digital technologies and work closely with different teams to ensure consistency through all digital channels. You should also provide forward-thinking ideas to build and maintain a strong company presence. Ultimately, you should be able to drive all marketing and growth efforts to achieve business objectives. You will be reporting directly to the CEO and be in direct contact with international operations.
You will:
- Develop and implement the marketing strategy to accelerate the organisation’s growth, with special focus on the early stage development of the go-to-market model
- Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure marketing efficiency and brand consistency
- Analyse and leverage extensive CRM data to continuously optimize the customer journey with powerful Marketing Automation campaigns
- Maintain overarching control of our digital presence and all customer communication channels
- Collaborate with the rest of the business to create innovative marketing programs and campaigns that drive growth, engagement, and retention
- Provide marketing guidance and leadership to the Marketing team that you will build
- Manage and improve online content, considering SEO and Google Analytics
- Forecast sales performance trends and act proactively to increase our market segment
- Liaise with Product, Design and Sales directors to increase client satisfaction across all customer touchpoints
- Monitor competition and provide ideas to stand out
- Stay up-to-date with digital technology developments
The ideal candidate will be:
- A practical doer and thought-leader with intense hands-on experience in online marketing, including Growth (paid and organic), Brand Awareness as well as Engagement and Retention through CRM and Marketing Automation
- Someone who wants to enjoy working in an innovative, ever-changing environment
- An inspirational leader ready and willing to instantly take charge of daily marketing operations while building a talented team
- Delivery focused and ability to work independently
- Solid industry experience in food retail
- Strong team management and communication (written and verbal) skills
- Excellent analytical and project management skills
Apply now for immediate consideration.
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